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Dr. Natasha Evers

Associate Professor (Trinity Business School)

 NATASHA.EVERS@tcd.ie

 3531896 8469


Biography

Natasha Evers is Associate Professor in Business Strategy at Trinity Business School, Trinity College Dublin. She received her Ph.D and M.Econ.Sc degrees from University College Dublin Natasha is Programme Director of Trinity Business School's MSc. in Management. Prior to this, Natasha was lecturer and Head of Marketing Discipline at the University of Galway (2008-2019). Natasha's main research expertise and field of interest is in International Entrepreneurship, Networks and Strategic management of International new ventures and SMEs. She adopts perspectives from strategic management, network and entrepreneurship literatures to study organisations across medium and high tech product and services sectors such as healthcare innovation, marine relate sectors and digital platforms. She has published widely in several prestigious journals across such as: Journal of World Business; International Marketing Review, International Business Review; Management International Review; Entrepreneurship and Regional Development; Journal of International Marketing; Journal of Business Research; Journal of Small Business & Entrepreneurship,. She has also co-authored her 2nd edition of international book entitled: Technology Entrepreneurship - Bringing Innovation to the Marketplace (2021)Macmillan.London, UK. She has further co-guest edited a number of Journal Special Issues. Natasha served as Visiting Professor of International Marketing and Entrepreneurship at the School of Business, Sustainability & Innovation ,at the University of Halmstad, Sweden for 8 years and is currently Visiting lecturer in the Strategic Business Marketing & International Business at Molde University, Norway. She is Faculty Fellow of McGill University, Montreal Canada. As part of her visiting appointment at Halmstad University, Sweden and collaboration with Aalborg University, Natasha has been allocated funding under the European Marie Curie research project on Legitimation of Newness And Its Impact On Eu Agenda For Change (LNETN). Natasha has been invited to deliver guest seminars on her research at universities across Europe and by the European Commission. She has presented as well as track chaired at international conferences and research workshops. Natasha also Chaired the 21st McGill International Entrepreneurship Conference (2017) hosted the University of Galway and brought this conference to Ireland for first time. Natasha is a member of the Editorial Boards of 'Entrepreneurship and Regional Development - An international Journal'.

Representations

Details Date
European International Business Academy conference 2021. Track Chair for Internationalisation of SMEs & International Entrepreneurship. Madrid 10-13th Dec. 2021 2021
Conference Chair for McGill International Entrepreneurship Conference, NUI GAlway, Ireland August 2017
Entrepreneurship & Regional Development Journal January 2019

Languages

Language Skill Reading Skill Writing Skill Speaking
English Fluent Fluent Fluent
French Fluent Medium Medium
German Medium Medium Basic
Irish Medium Medium Medium

Memberships

Membership of Professional Institutions, Associations, Societies

Details Date From Date To
Academy of Management August 2019 present
International Entrepreneurship Scholar (IE Scholars) June 2008 present
Nzembayie, F. K., Evers, N. Urbano, D., Power dynamics in transaction platforms: Adaptive strategies of platform-dependent entrepreneurs, Technovation, 138, (December), 2024, Notes: [https://doi.org/10.1016/j.technovation.2024.103114], Journal Article, PUBLISHED  URL
Dehkordi,R., Ahokangas, P. Evers, N., Sorvisto, M, Business Model Design for Electric Commercial Vehicles (Ecvs): An Ecosystemic Perspective., Energy Policy, 186, 2024, Journal Article, PUBLISHED  URL
Dehkordi, R. Ahokangas, P. Evers, N. Sorvisto, M., Assessing Business Model Performance using scalability and replicability as performance indicators: A Case of an Electric Commercial Vehicle Ecosystem, IEEE Transactions on Engineering Management (ABS3), 2024, Notes: [DOI: 10.1109/TEM.2024.3365648 AJG/ABS3], Journal Article, PUBLISHED
Pinnock, S., N. Evers., T. Hoholm, Customer search strategies of entrepreneurial telehealth firms - how effective is effectuation?, International Journal of Entrepreneurial Behaviour and Research, 2024, Notes: [https://doi.org/10.1108/IJEBR-05-2023-0560 ABS3], Journal Article, PUBLISHED
Kisito F. Nzembayie, Natasha Evers, David Urbano, Power dynamics in transaction platforms: Adaptive strategies of platform-dependent entrepreneurs, Technovation, 138, 2024, Journal Article, PUBLISHED  TARA - Full Text  DOI
Gliga, G. and N. Evers, Marketing Capability Development through Networking - An entrepreneurial marketing perspective, Journal of Business Research, 156, 2023, Notes: [https://doi.org/10.1016/j.jbusres.2022.113472], Journal Article, PUBLISHED
O'Connor, E., Evers, N. Vega, A., Port Capacity Planning " A Strategic Management Perspective ", Marine Policy, (150), 2023, Journal Article, PUBLISHED  URL
Evers, N., Ojala, A. Sousa, CMP., Rialp-Criado, A., Unraveling Business Model Innovation in Firm Internationalization - A Systematic Literature Review and Future Research Agenda, Journal of Business Research, 2023, Journal Article, PUBLISHED
Evers, N., Gerschewski, S., Khan, Z., King, T., Kuivalainen, O., & Puthusserry, P., Corporate governance in International New Ventures and Born Global Firms, International Small Business Journal, 2023, Journal Article, PUBLISHED
Social Enterprises and B2B Relationships: Towards a Typology in, editor(s)Kubacki, K., Domegan, C., Brennan, L and L. Parker , Marketing and Society, UK, Routledge, 2022, [Larsen, N, M. Hannibal and N. Evers], Book Chapter, PUBLISHED
  

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Hynes, S., Aymelek, M., Corless, R. & Evers, N., A survey of marine and coastal overseas tourism activity in Ireland, Semru report Series, Galway, SEMRU , September , 2019, p1 - 100, Notes: [Coastal Tourism activity in Ireland and economic contribution https://www.nuigalway.ie/media/researchsites/semru/files/SEMRU-Overseas-Marine-Tourism-Report-Final1.pdf], Report, PUBLISHED
Evers, N. Cunninghan, J and T. Hoholm , Creating and Capturing Value in Technology Ventures, From Market Validation to Business Model Development. , European Financial Review, 2015, Notes: [https://www.europeanfinancialreview.com/creating-and-capturing-value-in-technology-ventures-from-market-validation-to-business-model-development/], Journal Article, PUBLISHED
Karyn Morrissey, Ilaria Nardello, Natasha Evers, Rebecca Corless, Stephen Hynes and Paul Ryan, An Overview of the Irish Biotechnology Sector & its Position within the Atlantic Area, Ireland, SEMRU, May, 2011, p1 - 50, Notes: [Share Biotech / Interreg Project], Report, PUBLISHED

  

Awards and Honours

Award Date
Teaching Award 2024 from Trinity Business School, Trinity College Dublin 2024
Best Paper at the 38th IMP (Industrial Marketing) Annual Conference 2022, Florence , Italy August, 2022
Finalist in Best Paper for Technology Entrepreneurship Track - ISBE Conference 2022, UK October 2022
Awarded McGill Faculty Fellow at McGill University, Montreal, Canada September 2018

Research Interests

Description Of Research Interests

Natasha's research expertise and field of interest is in International Entrepreneurship and Marketing Strategy of Born Globals, International new ventures and SMEs. She adopts perspectives from both the wide spectrum of strategy, network and entrepreneurship literatures to study firms across medium and high tech product and services sectors across healthcare innovation, marine relate sectors and digital platforms.