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Dr. Natasha Evers

Associate Professor (Trinity Business School)
      
Profile Photo

Dr. Natasha Evers

Associate Professor (Trinity Business School)

 NATASHA.EVERS@tcd.ie

 3531896 8469


Natasha Evers is Associate Professor in Business Strategy at Trinity Business School, Trinity College Dublin. She received her Ph.D in International Marketing and Entrepreneurship , M.Econ.Sc degrees from University College Dublin. Natasha is Programme Director of Trinity Business School's MSc. in Management. Prior to this, Natasha was Assistant Professor and served as Head of Marketing Discipline at the University of Galway (2008-2019). Natasha's research focuses on topics at the intersection of strategic marketing, international business and entrepreneurship to study SMEs and new ventures operating across a range of sectors. She has published widely in several prestigious journals such as: Journal of World Business; Technovation, Entrepreneurship and Regional Development; Journal of Business Research; International Marketing Review; Journal of International Marketing; International Business Review; Management International Review among others. She has also co-lead authored her 2nd edition of international book entitled: Technology Entrepreneurship - Bringing Innovation to the Marketplace (2021) Blombery, London, UK. She has further co-guest edited a number of Special Issues of international highly ranked journals. Natasha is adjunct Professor of business to business (B2B) marketing at Molde University, Norway. Natasha also served for 8 years as Visiting Professor of International Entrepreneurship and Marketing at the School of Business, Sustainability & Innovation ,at the University of Halmstad, Sweden. She was awarded in 2017 Faculty Fellow of McGill University, Montreal Canada following her contribution to the field of International Entrepreneurship and Marketing in new ventures and small firms. Natasha has received numerous national and european research funding through international research collaborations. Her most recent project was funded under the European Marie Curie research project on Legitimation of Newness And Its Impact On Eu Agenda For Change (LNETN) (2020-2024). Natasha has delivered key note and research seminars at universities across Europe and by the European Commission. She has presented as well as track chaired at international conferences and research workshops. Natasha also Chaired the 21st McGill International Entrepreneurship Conference (2017) hosted the University of Galway and brought this conference to Ireland for first time. Natasha is a member of the Editorial Boards of 'Entrepreneurship and Regional Development - An international Journal'.
Details Date
European International Business Academy conference 2021. Track Chair for Internationalisation of SMEs & International Entrepreneurship. Madrid 10-13th Dec. 2021 2021
Conference Chair for McGill International Entrepreneurship Conference, NUI GAlway, Ireland August 2017
Entrepreneurship & Regional Development Journal January 2019
Language Skill Reading Skill Writing Skill Speaking
English Fluent Fluent Fluent
French Fluent Medium Medium
German Medium Medium Basic
Irish Medium Medium Medium
Details Date From Date To
Academy of Management August 2019 present
International Entrepreneurship Scholar (IE Scholars) June 2008 present
Dehkordi,R. Ahokangas, P. Evers N. and M.Sorvisto, Legitimacy Challenges in Emerging Electric Commercial Vehicle (ECV) Ecosystem, Energy, 2025, Notes: [https://doi.org/10.1016/j.energy.2025.135626], Journal Article, ACCEPTED
Dehkordi,R., Ahokangas, P. Evers, N., Sorvisto, M, Business Model Design for Electric Commercial Vehicles (Ecvs): An Ecosystemic Perspective., Energy Policy, 186, 2024, Journal Article, PUBLISHED  URL
Dehkordi, R. Ahokangas, P. Evers, N. Sorvisto, M., Assessing Business Model Performance using scalability and replicability as performance indicators: A Case of an Electric Commercial Vehicle Ecosystem, IEEE Transactions on Engineering Management (ABS3), 2024, Notes: [DOI: 10.1109/TEM.2024.3365648 AJG/ABS3], Journal Article, PUBLISHED
Pinnock, S., N. Evers., T. Hoholm, Customer search strategies of entrepreneurial telehealth firms - how effective is effectuation?, International Journal of Entrepreneurial Behaviour and Research, 2024, Notes: [https://doi.org/10.1108/IJEBR-05-2023-0560 ABS3], Journal Article, PUBLISHED
Kisito F. Nzembayie, Natasha Evers, David Urbano, Power dynamics in transaction platforms: Adaptive strategies of platform-dependent entrepreneurs, Technovation, 138, 2024, Journal Article, PUBLISHED  TARA - Full Text  DOI
Gliga, G. and N. Evers, Marketing Capability Development through Networking - An entrepreneurial marketing perspective, Journal of Business Research, 156, 2023, Notes: [https://doi.org/10.1016/j.jbusres.2022.113472], Journal Article, PUBLISHED
O'Connor, E., Evers, N. Vega, A., Port Capacity Planning " A Strategic Management Perspective ", Marine Policy, (150), 2023, Journal Article, PUBLISHED  URL
Evers, N., Ojala, A. Sousa, CMP., Rialp-Criado, A., Unraveling Business Model Innovation in Firm Internationalization - A Systematic Literature Review and Future Research Agenda, Journal of Business Research, 2023, Journal Article, PUBLISHED
Evers, N., Gerschewski, S., Khan, Z., King, T., Kuivalainen, O., & Puthusserry, P., Corporate governance in International New Ventures and Born Global Firms, International Small Business Journal, 2023, Journal Article, PUBLISHED
Social Enterprises and B2B Relationships: Towards a Typology in, editor(s)Kubacki, K., Domegan, C., Brennan, L and L. Parker , Marketing and Society, UK, Routledge, 2022, [Larsen, N, M. Hannibal and N. Evers], Book Chapter, PUBLISHED
  

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Hynes, S., Aymelek, M., Corless, R. & Evers, N., A survey of marine and coastal overseas tourism activity in Ireland, Semru report Series, Galway, SEMRU , September , 2019, p1 - 100, Notes: [Coastal Tourism activity in Ireland and economic contribution https://www.nuigalway.ie/media/researchsites/semru/files/SEMRU-Overseas-Marine-Tourism-Report-Final1.pdf], Report, PUBLISHED
Evers, N. Cunninghan, J and T. Hoholm , Creating and Capturing Value in Technology Ventures, From Market Validation to Business Model Development. , European Financial Review, 2015, Notes: [https://www.europeanfinancialreview.com/creating-and-capturing-value-in-technology-ventures-from-market-validation-to-business-model-development/], Journal Article, PUBLISHED
Karyn Morrissey, Ilaria Nardello, Natasha Evers, Rebecca Corless, Stephen Hynes and Paul Ryan, An Overview of the Irish Biotechnology Sector & its Position within the Atlantic Area, Ireland, SEMRU, May, 2011, p1 - 50, Notes: [Share Biotech / Interreg Project], Report, PUBLISHED

  


Award Date
Teaching Award 2024 from Trinity Business School, Trinity College Dublin 2024
Teaching Award Nomination - Centre of Academic Practice Trinity College 2024- 2025
Best Paper at the 38th IMP (Industrial Marketing) Annual Conference 2022, Florence , Italy August, 2022
Finalist in Best Paper for Technology Entrepreneurship Track - ISBE Conference 2022, UK October 2022
Awarded McGill Faculty Fellow at McGill University, Montreal, Canada September 2018